How we work
Since 2020, we’ve been exploring ways to help keep products in use for longer through take-back and reuse initiatives, including resale, repair, rework and rental. Where items can’t be reused, we look for opportunities to recycle or repurpose them where possible.
Our Tommy Trade In and Resale programs are currently live in Europe and North America. We plan to expand across key markets, making it easier to take part - whether that’s trading in items or choosing pre-loved Tommy pieces.
How we’re doing
250,000kg Redirected - and Counting
Since 2020, approximately 250,000kg of Tommy items in Europe have been directed to resale, rework or recycling through our programs and partners, including Zalando, Depop and Remix Shop. The total includes items that could not be sold as new, such as damaged returns and shop-floor damaged products.
Tommy Trade in, From Pilot to Scale
From 2021 to 2024, we ran Tommy Trade In programs across Europe, Asia-Pacific, and North America to test and learn. These insights have helped us scale the program - now live in the Netherlands, Germany and North America. We plan to expand globally, giving more people the opportunity to participate.
Tommy Remixed: Reworked with Intention
We released capsules from our reworked collection, Tommy Remixed, annually between 2021 to 2024 in Italy, France, Germany, and Japan, which were met with positive consumer response.